Organic search is the primary customer acquisition channel, resulting in an average customer acquisition cost (CAC) of only $3. How can AirDNA get more Enterprise customers? The Number One Way AirDNA Gets New Customers?

They are going beyond occupancy and charges, by adding additional data elements like set-up, price and performance. After 90 days, the churn is 5%.Īt the $60/mo price point, AIRDNA see’s higher churn than other similarly priced SaaS products:ĪirDNA’s 500 Enterprise customers take a more holistic view on how to use the AirDNA data and insights.

This short term need leads to the high churn rate in the first month.Ĭhurn is 40% in the first 30 days. Shatford shared that most customers view short term rental data and insights as a one time decision. Together, the company is doing $8.4 million in annual revenue (+$3.5m yoy) representing 87% YoY growth from our last interview in September of 2018.Ģ019: $8.4 million in annual revenues Why do so many customers churn?ĪirDNA is losing 20% of its monthly recurring revenue each month. In addition, Shatford shared that 500 Enterprise customers drive in an additional $300,000 per month in revenue. Most of the 6,000 smaller customers are paying $60-$70 per month generating $420,000 in monthly recurring revenue. What is AirDNA average revenue per customer?

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